CHALLENGING the OUTDATED NORMS OF AGEING.

Life doesn’t come with a manual, so who says the rules can’t change?

Australian Unity’s Home Health and Care empowers Australians to age actively, with support at home that keeps up with however they live their life. The Rewrite the Rules campaign encourages older Australians to take control of their own narrative, challenging the outdated norms of ageing.

Film / Stills / Radio / Digital

Agency / The Royals

Brand / Australian Unity’s Home Health and Care

Production / Division