nORMALISING PLEASURE FOR SENIORS.

To normalise sex and pleasure for seniors, we worked with Wild Secrets to create the Better With Age campaign and became the first adult toy brand to offer a Seniors Card discount.

Results
10% lift in new website visits from customers aged 65+
19% lift in transactions from customers aged 65+
32% lift in revenue from customers aged 65+

Accolades
AWARD Direct and Purpose: Creativity for Good Finalist
B&T Award for Bravery, Award for Diversity and Best Direct Response Finalist
Caples Healthcare Finalist
MADC I Can’t Believe This Is A Job Award
Spikes Asia Direct Finalist

Print / OOH

Agency / The Royals

Brand / Wild Secrets

Production / The Royals